What's the difference between Link Persona and LinkedIn?
“We build your brand. LinkedIn is just one of the stages you shine on.”
| Feature | Link Persona | |
|---|---|---|
| Purpose | Done-for-you personal & business branding across multiple platforms. | Networking and job-focused professional profile. |
| Scope | Covers your entire digital presence—website, social media, visual assets, content strategy. | Limited to your profile and activity within LinkedIn. |
| Effort Required | We handle strategy, design, and setup—end-to-end. | 100% self-managed by you. |
| Customization | Fully tailored brand identity, visuals, and messaging for your goals. | Template-based profile with limited design flexibility. |
| Ownership | You own all brand assets—portable across platforms. | Profile and content remain on LinkedIn’s platform. |
| Long-Term Value | Creates a lasting brand foundation beyond any single platform. | Visibility tied to LinkedIn’s algorithms and rules. |
Link Persona vs. LinkedIn
Many people that I have come across asked me this question: Why would I still have my personal digital profile apart from my LinkedIn? In this article, I would attempt to address what set Link Persona apart from LinkedIn through the following 6 main points:
1. Purpose & Role
Link Persona: A done-for-you personal branding and digital presence service. We build your identity, messaging, and visibility across multiple platforms—not just one—so you look credible, consistent, and magnetic everywhere.
LinkedIn: A professional networking platform where you present your profile and connect with others. What you post and how you appear is entirely self-managed.
2. Scope of Branding
Link Persona: Covers all your digital touchpoints—personal website or profile page, Facebook/Instagram/LinkedIn optimization, visual branding (logos, banners, post templates), and a content strategy tailored to you.
LinkedIn: Focuses on your professional presence within LinkedIn only. Your brand outside of it is not addressed.
3. Effort Required
Link Persona: We strategize, design, and implement for you—so you don’t waste hours figuring out what works.
LinkedIn: You do all the content writing, image creation, and profile optimization yourself.
4. Customization
Link Persona: We craft your brand identity from the ground up—colors, typography, tone of voice, and content style—so it reflects you, not a template. Every banner, post design, and bio is intentionally created to resonate with your audience and position you as a trusted authority.
LinkedIn: You work within fixed templates and formatting. Your profile looks similar to millions of others, with limited ability to visually differentiate yourself beyond your profile photo and banner.
5. Ownership
Link Persona: All brand assets we create—logos, banners, post templates, profile copy, and websites—are yours to keep and use anywhere, forever. Your brand moves with you, no matter how social media trends or platforms change.
LinkedIn: Your profile, visuals, and content are tied to LinkedIn’s platform. If the platform changes its layout, rules, or algorithms, your visibility and presentation are affected.
6. Long-Term Value
Link Persona: Builds a portable brand identity you own—your assets, website, and visuals stay with you, no matter what platform trends change.
LinkedIn: Your visibility and branding are tied to LinkedIn’s platform rules, algorithms, and updates.
In short, Link Persona is your personal brand architect. LinkedIn is just one of the buildings for you to shine in.
